Entrepreneurship: Creating Your Own Lane

stockphotobusiness When your significant other has little control over his career and what city he will be in at any given time, being an entrepreneur is a viable option for working women who also want to be the necessary support system for their partner.

We live in a time when women have created and run over 10 million companies, offer over 19.1 million jobs, and continuously make the Forbes Top 100 list. This trend continues with women who live in the football world. We are long past the time where it was a requirement for wives, fiancées, and girlfriends to be merely the women behind the player or coach. Instead of relying on the uncertainty of the game, we are taking our financial future into our own hands.

The most successful entrepreneurs don’t become entrepreneurs for great wealth but instead to pursue a passion or fulfill a need. Sara Blakely, creator and founder of the world-renowned Spanx brand, is a prime example of a woman creating an empire out of necessity. Blakely, now a billionaire, started the Spanx brand because she needed a hosiery that she could wear under her tan dress pants that wouldn’t show lines. She created her prototype and then set out to acquire one customer at a time to not only sell her product but to sell her story. Blakely is one of many women who decided to give up the 9-5 grind for the benefit of someone else and instead invest that time in themselves. The path to becoming an entrepreneur isn’t easy but if you have the willingness to put in the work, then it is completely feasible.

There are several paths that you can take to achieve your entrepreneurial goal but here’s a quick guide to start your journey towards becoming a true boss:


Discover your passion. We have all heard the phrase “if you do something you love, you will never work a day in your life.” This axiom holds true. When you have passion for something you don’t mind putting in the necessary efforts to be a successful entrepreneur. You have a willingness to work, to be tired, and to grow your brand. You must have passion to achieve success.

Create a plan. You can have a great idea but if you never take action then it goes to waste. Write your vision and make it plain. Writing down your plan not only gives you an idea of how to bring the vision into fruition but it also holds you accountable.

Build a Team. Every successful entrepreneur has at least one person in their corner helping them along the way. For Blakely, it was her husband. For others, it can range from a family member to an associate that is in the industry of interest. Whomever you choose to be on your team, make sure that they share in your vision and have a willingness to work hard to achieve a common goal.

Dream Big but Spend Small. One of the biggest mistakes that new entrepreneurs make is spending too much money too soon. There will always be an initial investment and it may take time to actually turn a profit, however, there are aspects of the business that you can save money on by simply doing it yourself. How will you know when you can afford to contract out certain aspects of your business? When your time becomes more valuable than the contract for the task.

Never Give Up. Being an entrepreneur is tough. Your business begins and ends with you. However, that means you are in control of your future. Not everything will go as planned, but if you stay focused on your goal then it will work out fine. Your business will take hard work and commitment, but never let anyone deter you from your dream.

Becoming an entrepreneur was one of the toughest and most rewarding things I have ever done. There’s truly nothing like being your own boss. As an entrepreneur, your business is your baby and it is a true blessing to watch it grow.

For more information on business development or how to become a successful entrepreneur, contact me at tpatterson@definitivesportsrepresentation.com

Tenisha Patterson Brown, Esq.

Forever Fierce, Fabulous & Flawless